Review a Local, Transactional E-Commerce Site

In this e-century, e commerce has becoming a common tool for business transaction. We can buy and sell goods and services via computer networks. Although the number of internet user has been increasing rapidly, but Malaysian are still a little conservative over the concept of e- commerce. One of the most famous local transactional e-commerce sites that we are going to discuss below is Lelong.com.my. This auction site is first one ever to be existed in the auction e-marketplace in Malaysia.

History
Lelong.com.my has been existed for over 10 years and had since founded in the year end of 1998 by the Interbase Resource Sdn.Bhd, a young company that has come long way from its humble beginning. With a mission statement of “serving the community and bringing a high standard of quality into homes and business by providing avenue for on-line trading at low cost”, the staff behind Malaysia’s premier auction site continually strive to improve the quality of the product and services and also develop its functionality without levying high cost.

Lelong.com.my is using a method known as “internal comparison" whereby the style and function is similar to the style and function available in the international auction site such as eBay.com. Previously, Lelong.com.my business started off with Consumer to consumer (C2C) transaction. But now has change to Business to Consumer (B2C) relationship.

All sorts of stuff are available in Lelong.com.my to the public. It provides a lot of varieties and is categorized into a few categories such as books, office equipment, sports, mobile phones, movies, music and many more. Products available usually come together with pictures and prices.


Search engine is provided in lelong.com.my as a feature for consumers to search for what they want conveniently. It is simple to use as all you need to do is to just type out the key words

.

Lelong.com.my has provide a double secure of verification system. This security system requires them to verify their member’s status and telephone numbers. Under the bidding and selling activities, there are two types of verification provided; which are Hand phone verification or e-mail verification. The purpose of such verifications is to prevent the occurrence of cybercrimes such as fraud or phishing.

How does the selling process?

In conclusion, e-commerce has become a common trend nowadays as the numbers of online buyers have been growing enormously each day. Thus, we felt that entrepreneurs should invest here as we can see that there are business potentials. In order to stay competitive, we suggest that entrepreneurs should be creative in designing their web sites to attract customers. This applies to leong.com.my as well. In order to attract more customers from the local market, lelong.com.my should impose tighter security system and assures their customers that their security systems are reliable.

Relevant Links:

http://en.wikipedia.org/wiki/Electronic_commerce

http://www.lelong.com.my/Auc/help/details.asp?productid=121

http://www.lelong.com.my/